Waitoa

(why-toa)

Waitoa (why-toa) is a collection born at sea...

Named after our 120-year-old pearling lugger, this collection was created from a life lived slowly — sun-warmed decks, salt in the air, and days shaped by the rhythm of the ocean. After nine years of dreaming, we finally shot Waitoa where it belongs: aboard our own ship, surrounded by her history and the freedom she represents.

Each piece is designed for comfort, movement, and longevity — garments made to be worn often, lived in fully, and loved for years to come. Inspired by old-world craftsmanship and a slower way of living, Waitoa is for those who choose the long way round.

Born at sea. Designed for slow days and open horizons.


A Community That Dresses with Intention

Thoughtfully designed in small runs. Loved by women who value quality and versatility — styled freely and kept for years, not seasons.

The Silk Co is natural fibers and small batch craft, for pieces you reach for without thinking.

Our artisan partners are always at the heart of everything we do. As a small, family-run business, nurturing strong bonds with our artisans is a fundamental principle of our business. Many of these relationships span over a decade and have now turned into family…