The Silk Co
The Silk Co Community Ambassadors
More than a program. A family.
We're not looking for influencers. We're looking for women.
About us
We're Lon & Kane
We've spent years building something we genuinely believe in. Clothing made slowly, from natural fibres, by hands that care. It's worn by women who understand that what they put on their body says something. A quiet something, but a real one.
Right now we're doing something a little wild: restoring a 1904 timber pearling lugger. She's 122 years old, she's extraordinary, and she's ours. It's a lot of work. It's also the most alive we've ever felt. We really do believe life is meant to be lived on your own terms, in the shape of your actual dreams, and we hope ours gives someone else the courage to do the same.
The Community Ambassadors program comes from that same place. We want to share what we're building with the women who love it most: the ones who wear our clothes in real life, in real places, and want to grow something alongside us.
If that feels like you, keep reading.
How it works
Wear it. Create it. Earn from it.
The program runs through Shopify Collabs — the platform that generates your unique discount code, tracks your sales, and pays your commission. Getting set up takes about five minutes.
As an Ambassador, you receive pieces from our collection, a personal discount code for your audience, and commission on every sale your code drives.
In return, we ask for something simple: beautiful content, uploaded to our shared Google Drive before it goes live, that shows how you wear our clothes in your world.
That content doesn't just sit with us. The best of it goes further: featured in our newsletter, shared on our channels, and for our top performers, run as paid campaigns with your name on them. You bring your community into our world, and we bring ours into yours. It's a real partnership, not a coupon deal.
The content side, and why it matters
The one thing we ask
We ask every Ambassador to share their content to our Google Drive before it goes live publicly. It's one of the terms of the program, and we're upfront about it from day one so there are no surprises. Of course it's your choice whether that works for you, and we respect that completely.
For those who do, it means we can actually do something with what you create. Feature it in our Klaviyo newsletter to thousands of women who already love slow fashion. Share it on our channels. For our most engaged Ambassadors, run it as a paid campaign, with your full permission and credit. Your content travels further, and our brand stays in good hands.
Commission is tied to this arrangement, which keeps the program sustainable for us and fair for everyone in it. More than anything, it keeps the standard of what we put out something we're all proud of.
We're building something that lasts. The content should too.
What we're drawn to
- Styled flat lays in beautiful settings: barns, coastline, gardens, architecture
- Outfit posts in real light and real places, not studios or bedrooms
- Reels that feel like a glimpse into your actual life
- Unboxing stories that are honest and warm
- Anything that makes someone stop scrolling and feel something
What doesn't work for us
- Generic brand posts that could be anyone, wearing anything, anywhere
- Cluttered backdrops or fast fashion aesthetic
- Content with no personal voice
The three tiers
Three tiers. You move up automatically.
When you hit the thresholds. No asking, no chasing.
The Crew
10% commissionReceive the Sasha Maxi Skirt as a welcome gift in the size you love, your own personal discount code, access to our brand asset drive, and a profile on our Ambassadors page — plus an invitation to our private WhatsApp community from day one.
Hit your first milestones and you'll move up automatically. You won't need to ask or chase us; we're watching, and we'll reach out.
First Mate
15% commissionEarly access to every new collection drop. Featured in our Klaviyo newsletter. A monthly content brief from the team so you always know what we're pushing and what to create.
And a new gifted piece from our current collection — so you always have something fresh to work with and something to look forward to.
Captain
18–20% commissionYour name, story, and portrait on our website and to our full audience. We co-create content together — real shoots, real collaboration. Your content gets used in paid campaigns, always with your full credit.
Priority access to new product gifting. And priority invitation to join us on the boat — the most alive place we know, and where we want to bring the women we actually make things with.
Our community, in their own words
Seen in the wild
The women who actually wear our pieces, out in their own worlds. This is the kind of content we love to share.
Sound like you?
We'd love to have you.
We look at every application ourselves. This isn't a numbers game. We're looking for the right fit, by feel, by aesthetic, by the life you're actually living. If your world is slow, considered, and a little coastal, come and join us.
You'll hear from us within 48 hours, and if it's a yes, your welcome kit goes out that same week.
Questions? Reach Kane directly: kane@thesilkco.com
Lots of love, Lon & Kane x