Waitoa (Why-toa)

Waitoa is a collection born at sea.

Named after our 120-year-old pearling lugger, this collection was created from a life lived slowly — sun-warmed decks, salt in the air, and days shaped by the rhythm of the ocean. After nine years of dreaming, we finally shot Waitoa where it belongs: aboard our own ship, surrounded by her history and the freedom she represents.

Each piece is designed for comfort, movement, and longevity — garments made to be worn often, lived in fully, and loved for years to come. Inspired by old-world craftsmanship and a slower way of living, Waitoa is for those who choose the long way round.

Born at sea. Designed for slow days and open horizons.